video seo plugin What is google rank brain

What is Rank Brain?
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What is Rank Brain

3rd most important ranking factor
15 percent of queries effected
Semantic Artificial Intelligence
Released 1st part of 2015
Add-on to Hummingbird
Learning to provide the “best results”
User Experience

Rank Brain is a kind of semantic artificial intelligence search engine processor. It is currently being used on 15% of Google searches and will not be a replacement, but just one of the factors that Google will take into account. But it is the 3rd most important factor according to Google.what is rank brain

3rd most important ranking factor

The fact that it’s the 3rd most important ranking factor is enough reason for any SEO to want to learn more about it. I think the days of putting up pages that have bad user experience and high bounce rate are almost up. You really want to learn how to provide the best user experience and learn optimization conversion. Page loading time will be more important as searches migrate to local.

“ RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked, Corrado said. In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query, he said.”

15 percent of queries effected

At this time only 15 percent of search queries are effected. This seems like a low percentage, but not when you compare that to the 1-4% that an algorithm update generally effects in the initial roll out.

Semantic Artificial Intelligence

Google wants to create an algorithm that can essentially connected an unlimited set of dots. Search is moving more and more semantic and Rankbrain is the future of semantic search. In the initial tests done, Rankbrain beat Google Engineers 80-70 guessing the top search engine results. So as we have always known, AI is smarter than humans.

“So far, RankBrain is living up to its AI hype. Google search engineers, who spend their days crafting the algorithms that underpin the search software, were asked to eyeball some pages and guess which they thought Google’s search engine technology would rank on top. While the humans guessed correctly 70 percent of the time, RankBrain had an 80 percent success rate.”

Released 1st part of 2015

Rankbrain was rolled out at the beginning of 2015. Which isn’t a surprise considering that most updates roll out silently. But just recently this has become a hot topic for obvious reasons.

Add-on to Hummingbird

Rankbrain is just an add-on to the overall search algorithm called hummingbird.

Learning to provide the “best results”

The way rankbrain will work is that it will be able to “guess” better. Through tracking user behavior and other factors it will have a better idea of never before seen searches.

User Experience

User experience is the driving factor on where Google is going. This is how they make their money. Make your site more user-friendly, faster, easier to navigate, etc…

Why did Google make Rankbrain

One can only theorize on why Google created Rankbrain. But it’s obvious that Google wants a self teaching algorithm. They also want to give more weight to user experience.

video seo plugin What is google rank brain
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